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If you live in Northern California, Portland, Seattle, Denver, or near any of these areas, you might be more than used to seeing plenty of Subarus on the road. When most people come to one of these areas from another location, they can’t help but notice the abundance of these cars with star logos. But what is it about Subarus that are attracting so many millennials, young families, and young professionals in these specific locations? First, let’s take a look at what these locations have in common.

Subaru’s Growing Popularity

One of the most obvious explanations for why there are so many Subarus in these areas is that these locations are home to a growing number of millennials and “hipsters.” It’s not so much that these locations see so many more young people than places like New York, Chicago, and L.A, it’s that people in different places have different vehicular needs. There aren’t more people in their 20s in Portland and Denver, but there are more young people in these areas for whom owning a car is practical and even necessary.

Many people in NY, Chicago, and L.A don’t own cars because they depend so heavily on the abundance of public transportation. For some reason, the Subaru has become labeled “the car of the millennial.” Young people love the Subaru and it’s not without good reason, but before we look at some of the reasons we love Subarus, let’s first discuss the history of Subaru.

The History of Subaru

In our previous blog, we discussed the history and details of Volvo automobiles. Though Volvo has its beginnings dating back to the 1920s, Subaru didn’t come into being until the 1950s when a Japanese businessman, Kenji Kita had the idea to start producing cars from the company he already owned. The name Subaru is the Japanese word taken from the Pleiades star cluster and we see that significance in the decal that is on the hood over every single Subaru. Their first car, the Subaru 1500, was manufactured in 1954 and was followed by newer and modernized models every few years until the integration of the boxer engine in 1965. Since its early years, Subaru has been a part of multiple business partnerships and alliances aiding to its steady growth and development. Today, Subaru is one of the largest automakers in the world. Now that we’ve discussed some of the history of Subaru, let’s take a look at why Subarus are so appealing.

Why is Subaru so Great?

1.Subarus Have All-Wheel-Drive

If you’ve ever gotten your car stuck in the snow, or mud, you can probably relate to the frustration of having a FWD or even worse, a RWD vehicle. When your car only has two wheels that work to propel it, it simply can’t handle as well. What people are loving about their Subarus is that Subaru cars all come with standard all-wheel-drive. This is almost unheard of in vehicles that aren’t trucks or SUVs, but Subaru dares to break the mold. We are amazed at the ease in handling that Subarus have whether driving through harsh conditions or scaling a mountain pass, and it’s no secret that this is one of the reasons young people love their Subarus.

2. Subarus are Practical

Who doesn’t love gazing at a sports car as it passes us on the interstate, or even venture to test drive a car that is way out of your budget in order to momentary live out that dream scenario you’ve had since you were a little boy. Well, as much as we love looking at Porches or Ferraris, owning them isn’t practical for everyone. One of the best qualities of the Subaru is its practicality. When you drive a Subaru, you’ll notice that your visibility is great when you’re backing out or checking your blind spot. Additionally, there is so much space in the back if you have a hatchback, or trunk if you have a sedan. The Subaru has definitely manufactured for practicality everyone in mind.

3. Subarus are Surprisingly Fuel Efficient

Most vehicles that have an emphasis on 4WD or AWD aren’t known for their fuel economy. We accept that one can’t have it all and usually settle with one or the other. However, the greatest thing about Subarus is that they are quite fuel efficient in addition to having AWD. People who own Subarus have reported getting gas mileage in the upper 30s. So what’s not to love? We’re honestly not sure!

4. Subarus are Manageable to Maintain

Your Subaru is quite special to you. For this reason, you should make sure that you seek Subaru repair from the right Colorado Springs mechanic. Since the Subaru is a foreign-made car, it has different needs than those of American-made cars. Though the cost to maintain your Subaru isn’t anything that should scare you, it’s vital that you take it to the people who know what they’re doing when it comes to Subaru Service.

If you can’t tell, there are so many reasons why the Subaru is popular with people young and old. Though we’ve listed a few of the most prominent arguments for owning a Subaru, there really are so many more compelling reasons for why Subaru is a smart choice. If you’re considering getting a Subaru for your next car, browse some of the models and pick the car that fits best with your budget, family, and lifestyle.

Contact the Experts

If you’re needing Subaru repair in Colorado Springs, you need work done on another foreign-made car, or you’re wanting a professional to look at your domestic vehicle, Your Import Car Doctors have the professional, experienced, and qualified mechanics to help you out. Give us a call or contact us through our website today!